A new generation
Business as usual won’t get the job done
We are storytellers. Storytellers of YOUR story. What your brand stands for, what you do, creation and realisation. We translate this DNA into a unique client experience on the shop floor; from 2D to 3D instore concepts. All senses are stimulated. With Tchai you are building on fifty years of experience; storytelling and cross-channel marketing are in our genes. A story with Tchai always begins with ‘” Once upon a time there was a product” and ends with “and they all lived happily ever after”.
Create to achieve
Tchai understands the art of effective shopper marketing. We go under the skin of your brand and your target group. We combine this with a large dose of creativity, wide branch knowledge and a stubborn drive to make the impossible possible. With these ingredients we can write a success story for you: from a strategic design concept to the development of a product display, shop-in-shop or a complete shop interior. Tchai creates and achieves.
We make it happen
50th anniversary of Tchai International
In 2011 Tchai International celebrated their 50th anniversary.
2000 - 2011
In the past 25 years, Tchai has cooperated and shared know-how with various American companies. In 2009, this ultimately led to a partnership with Gorrie Marketing from Canada and together the two companies established the joint venture Gorrie Tchai Marketing.
Tchai International sets up production facilities in China. The costs in China are even lower than those is Eastern Europe. In spite of the somewhat longer delivery times, this is still more beneficial for the customers.
Tchai International sets up production facilities in Eastern Europe. This allows Tchai to offer its customer cheaper prices.
The name Tchai Displays is changed to Tchai International. Tchai International specialises in designing and realising in-store communication solutions, such as display material, shelf systems, digital media, shop in shops and retail arrangements.
Tchai headquarters in Ridderkerk expands.
Up until then, the entire production took place in Ridderkerk. As a result of the enormous growth and the big orders from customers, the company began to gradually outsource its production. Initial contacts were established with external furniture manufacturers, metal suppliers, printing shops and sheltered workshops.
The name Tchai Plastics changes to Tchai Displays.
Since then the company became more and more a multi-national firm focused on the international market of brand manufacturers and retailers. Tchai Display developed immensely and literally outgrew its facility.
Tchai headquarters moves to Ridderkerk.
The following year, Jan Tchai handed the management of the company to his sons Ed and Ken.
Tchai joins GIC Group (Global In-store Communication).
This is an international group of in-store communication companies that contact each work frequently, learn from each other and cooperate on an international level. GIC was established in 1967. One time per year all the members convene with each other to discuss the projects that they have completed in that year and to exchange knowledge.
1970 - 1980
1978 - 1980
During this period the first requests came in from customers for counter and floor displays via advertising agencies. At that time, Tchai came up with the idea of doing the design and concept work of the displays in addition to the production. After all, Tchai has more experience in 3D communication than most of the advertising agencies.
Tchai began communicating directly with the customers. This was a big step towards the future.
Tchai headquarters moves to Zwijndrecht. The name of the company changes from Firma Tchai to Tchai Plastics. The 'ears' were added to the Tchai logo.
Ed Tchai, the son, reinforces the team and focuses mainly on sales.
Ken Tchai, another son, joins the company and focuses mainly on the production processes.
Jan Tchai established Firma Tchai in Overschie. The core activity was producing materials for shop windows (including mannequins).